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Product Introduction &
Roadmap Strategies
Briskwave has been selected to help vendors defining, launching, and improving their product management & marketing strategies;
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Marketing strategy: value proposition, differentiators, competitive analysis, pricing, business case
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Sales support: lead-findings, sales presentation, product brochures, white papers
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Product management: gate process, product roadmap, feature definition & bundling
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New product introduction: datasheet, lead customers, trial definition & management, training, professional services, support & maintenance agreement
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R&D process improvement: test strategy & environment, R&D documentation, patent program
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